CONTEMPORARY VIETNAMESE RICE VODKA

Vietnamese rice spirits—often called rice wine or rượu gạo—have long been part of daily life, brewed from the same grain that feeds the nation. From family rituals to everyday hangouts, rice wine has been a part of the community table for generations. Nhậu Vodka carries this spirit forward — distilled with modern precision, filtered for clarity, and crafted to honor Vietnam’s social traditions.

Two farmers working in a lush green rice paddy field in the Mekong Delta, wearing traditional conical hats, with rice plants and grains visible in the images. A rice bowl is also depicted in the top left and a rice plant in the bottom left.

ROOTED IN TRADITION

Green coconuts, black coconut charcoal granules in coconut bowls, and chunks of white coconut meat on a wooden surface with green coconut palm leafs in the background.

Nhậu Vodka begins with Vietnamese rice—selected from more than 1,800 native varieties grown in the fertile, river-nourished soils of the ‘Nine-Dragon River’ Mekong Delta. This region, known as the rice bowl of Vietnam, produces rice grains prized not just for their quality, but for their deep cultural significance. We select rice for its natural sweetness and smooth profile, creating a contemporary rice vodka that is rooted in tradition.

COCONUT CHARCOAL FILTERED

Every batch is filtered through activated coconut charcoal sourced from Bến Tre, the heart of Vietnam’s coconut region. This natural, locally sourced material is renowned for its ability to purify without stripping away character, giving Nhậu Vodka its signature clarity, and polished mouthfeel.

A bottle of NHẬU Vodka labeled as coconut charcoal filtered Vietnamese rice vodka, 700ml, 38% ABV, placed on a bed of white rice. To the left side of the bottle are symbols relating to the Nhầu logo and label.

COMMUNITY SPIRIT

Our bottle isn’t just made to hold vodka—it’s made to hold meaning. Every detail of the Nhậu Vodka bottle reflects the spirit of togetherness at the heart of Vietnamese culture. Inspired by the gift of rice, the flow of the Mekong Delta, and the family lines that connect people from place to place, the design pays tribute to where we come from—and how we come together. It’s a bottle made for the table, crafted to spark conversation.

9 DRAGON RIVER

The nine wavy lines along the edges of the label offer a subtle, abstract nod to the Mekong Delta—known as the “Nine Dragon River”—the fertile source of Nhậu Vodka’s rice, and a visual echo of planted rice rows in a sunlit field.

THE GIFT OF RICE

At the heart of our logo sits a white diamond— a symbol of the rice grain, known in Vietnam as “white gold.” Encased in a gold rectangle, it serves as a tribute to the cultural and everyday importance of rice in Vietnamese life.

A GROUNDED CONNECTION

The black line beneath the logo symbolizes the soil where rice is planted, anchoring the brand in Vietnamese earth and heritage. Extending beyond the logo, the line represents a sense of continuous connection—with the grain of rice at its heart.

THE TALK OF THE TABLE

Nhậu Vodka is proudly Vietnamese, balancing time-honored ingredients with contemporary craftsmanship to elevate everyday drinking moments. Enjoy served neat or impress your guests with our range of signature cocktails.